More and more companies are entering the world of blogging, but why do they do it - what are the benefits?

The internet is evolving, and so is the blogging phenomenon. Today we don’t only see the well-known personal weblogs, the blogging community has evolved to be a more topic-based system. When we look around, we will soon discover that most personal blogs have started focusing on a few topics - design, art, welfare, history, religion, movies etc.